News FeedClick: What Millions of People are Doing Online and Why it Matters by Bill Tancer
As a long-term prisoner, I’ve never had a direct experience with the Internet. Through my wife and partners, I’ve been writing content for my Web site at MichaelSantos.net since the late 1990s, but all of my knowledge about the Internet and steps I could take to use it more effectively has come through books and-technology or business magazines that I have read. Click: What Millions of People are Doing Online and Why it Matters (2008) by Bill Tancer has helped my understanding immensely.
Bill Tancer is a technology writer and search engine advisor of some repute. He writes a regular column for Time.com that is called “The Science of Search.” Through this book the author describes strategies that he has learned from researching the patterns of tens of millions of Internet users.
Although I will not be able to access the Internet until my release comes, by reading books like Click, I educate myself about steps I can take to improve the performance of the Web sites that feature my work. Those who operate Web sites of their own will find value in Tancer’s book.
